Website Redesign
Role
UX/UI Design
LANE OFFICE
Making modern office furniture look modern online.
Situation
Lane Office helps clients transform spaces into works of art, making them as beautiful as they are functional. They needed a new website that didn't distract from the photography of each project while still looking clean and sophisticated.
Solution
Beginning with wireframes, my team restructured the entire site’s previous information architecture to create an intuitive site navigation. Through extensive competitor and marketplace research, I created a modern site that stood apart from competitors.
Winner of 2015 MarCom Gold Award
Impact
A happy client reported increased site traffic and sales.
*created while employed by LETTER 7 Brands