Ride, On Target
Role
Concept
Design
Illustration
TARGET
A playfully intrusive brochure for Target's bicycle protection plan.
Situation
Increase purchase of bicycle protection plans to Target customers at the point of purchase.
Solution
This handlebar-mounted brochure forces customer interaction. The customer must wheel the bicycle to the front of the store to complete the purchase, forcing them to ask the question, what is this pesky brochure doing in my way!
Impact
Tested well in select Target locations with an increase in protection plan purchases, and later the design was simplified to reduce cost and launched nation-wide.
*created while employed by Asurion