Cerami
Role
Branding
UX/UI Design
Illustration
Animation
CASE STUDY
Making complex solutions simple to understand with a new look and information architecture.
Situation
Cerami is the largest women-owned acoustics and technology consulting firm in the Americas, and tasked my team with restructuring their offerings, retooling their visuals, updating their brand, and designing a new website.
Solution
The restructure divides the company's services into two primary sectors—acoustics and technology—giving a cohesive new look to each sector while breaking out individual services. I updated Cerami’s branding to include new typography, colors, icons, illustration styles, website, promotional videos, and additional collateral now reflect the simplicity Cerami brings to every client.
Impact
While the budget for the full rebrand did not come through, the client was impressed with the design thinking and information architecture created.
*created while employed by LETTER 7 Brands